![]() Throughout the years, refinements to the trademarks have reflected what the company was about at that point in time and what it saw as important to its future. Position - a positive attribute noticed almost unanimously by all who participated in the recent identity review, research, and approval process. Coincidentally, after being perceived for decades as the "leaping deer", this latest version, for the first time, actually illustrates the deer pushing upward rather than heading toward a landing Yet its sharpened antlers, angles, muscularity and attitude give the trademark an energized and dynamic edge. ![]() The updated mark is true to the strong positive associations inherent in the revered John Deere name and symbol. In 2000, John Deere unveiled the latest evolution in the trademark, the eighth such logo in the company's history. ![]()
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