The company, now developing their own movements (but also using movements from Valjoux or Adolph Schild), was highly successful across the world thanks to the unparalleled price/quality ratio it was able to offer on a Swiss-made watch. Starting from 1919, a new factory was built in Lengnau – that’s when the brand name “Enicar” started to be used on all their watches.Īriste’s son, Ariste Jr, joined the company in 1934 and was a brilliant salesman, just like his dad. In the beginning, Ariste and Emma were using their own house in La-Chaux-de-Fonds as an assembling facility, then they moved to the house of Emma’s mother in Longeau (now known as Lengnau). Enicar factory in Longeau: drawing (left) and a photograph from the 1950's (right).
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